Direct Marketing Effectiveness

question 9

Multiple Choice

Direct marketing effectiveness

• A) cannot be measured
• B) can be measured via actual sales
• C) only measures enquiries
• D) cannot measure repeat business

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Definitions:

Depth Cue

Visual information that allows a person to judge the distance and depth of objects in their environment.

Opponent-Process Theory

A psychological and neurological model that explains a wide range of behaviors including vision and emotions by suggesting that opposite emotions and sensations are regulated by paired processes.

Visual System

The part of the central nervous system which enables individuals to process visual detail, it includes the eye, retina, optic nerves, and brain visual cortex.

Depth Perception

The ability to perceive the visual world in three dimensions and to judge the distance of objects accurately.