Hybrid Media

question 8

Multiple Choice

Hybrid media

• A) is an effective way of making advertising fun for children
• B) enables effective subliminal advertising
• C) is effective in increasing product knowledge
• D) is only effective for promoting high involvement products
• E) None of the above

---

Definitions:

Randomization Techniques

Statistical methods used to ensure each participant in an experiment has an equal chance of being assigned to any group, reducing bias.

Representative Sample

A subset of a population that accurately reflects the members of the entire population, used in statistical analysis or research studies.

Sampling Frame

A list or database from which a sample is drawn for a study, representing the entire population of interest.

Reliability

Reliability is the degree to which a measurement procedure yields consistent results.