Consider the Berger and Fitzsimons (2008) Study in Which Photographs

question 12

Essay

Consider the Berger and Fitzsimons (2008) study in which photographs of dogs were presented to people, after which they felt more positively about products with the Puma brand name. This is presumably because the semantic relationship between dogs and pumas made the brand name feel more familiar, a factor that is known to promote positive attitudes. Design an experiment involving brand names to further explore the link between familiarity and attitudes, but focus on familiarity related to the sounds of brand names rather than their meanings. Be sure to include examples of key stimuli and appropriate controls, and to specify which conditions you are comparing and the results you expect.

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Definitions:

Child Care Responsibilities

Duties related to the direct care, education, and well-being of children, typically assumed by parents, guardians, or caregivers.

Surrogate Grandparenting

The role assumed by an individual who provides the emotional closeness and support typically associated with grandparents, though they are not biologically related to the grandchildren.

Grandparents

The parents of one's parents, often involved in caregiving, support, and cultural transmission within the family.

Regular Care

Ongoing, consistent attention and services provided to maintain health or manage a condition, often in a healthcare or caregiving context.