Here Is a Lexical Decision Task in Which a Prime

question 21

Multiple Choice

Here is a lexical decision task in which a prime is presented very briefly, covered by a "mask," and then followed by a target word. What is the rationale for using this masked priming methodology?
Related Prime
Prime: NURSE (50 ms)
Mask: ##### (500 ms)
Target: DOCTOR
Unrelated Prime
Prime: WRENCH (50 ms)
Mask: ###### (500 ms)
Target: DOCTOR

• A) It reduces the likelihood that participants will use a task-specific strategy of trying to think of words related to NURSE or WRENCH.
• B) It increases the likelihood that participants will respond faster to DOCTOR when it is preceded by a related word, such as NURSE, than an unrelated word, like WRENCH.
• C) It decreases the likelihood that participants will respond faster to DOCTOR when it is preceded by a related word, such as NURSE, than an unrelated word, like WRENCH.
• D) It allows researchers to present the target stimulus at just the right time when a priming effect is most likely to occur.

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Definitions:

Ownership Risk

The uncertainties faced by an entity's owners due to changes in the business environment, regulatory landscapes, or operational performance affecting the value of their investment.

Share Dilution

the decrease in existing shareholders' ownership percentage of a company as a result of the company issuing new shares.

Government Support

Financial or policy assistance provided by governmental bodies to businesses, industries, or individuals.

NCI

Non-Controlling Interest, which refers to ownership in a subsidiary not attributable directly or indirectly to the parent company, often reflecting in consolidated financial statements.