Examlex
When a researcher uses a detailed interview guide for all respondents to explore certain topics in depth, this is called ____________.
Delivery Gap
The discrepancy between a company's service quality specification and the actual service delivery, often leading to customer dissatisfaction.
Perishable
Describes goods that have a limited lifespan and can deteriorate quickly if not consumed or used within a certain period, such as food products.
Delivery Gap
The difference between a company's service quality performance compared to customer service expectations.
Zone Of Tolerance
The area between customers’ expectations regarding their desired service and the minimum level of acceptable service—that is, the difference between what the customer really wants and what he or she will accept before going elsewhere.
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