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Why Do Researchers Conduct Several Focus Groups for a Study

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Why do researchers conduct several focus groups for a study? How do researchers gauge when they've conducted enough focus groups?


Definitions:

Supply

The overall quantity of a particular product or service accessible to buyers.

Demand Curve

A depiction in graphic form that illustrates the link between the cost of a merchandise and the volume of demand from buyers.

Equilibrium Quantity

The quantity of goods or services at which supply equals demand, and there is no tendency for change in the price or quantity.

Normal Good

A type of good for which demand increases as consumer income rises, reflecting goods that are more desirable as financial conditions improve.

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