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What are the advantages and drawbacks of online interviews and focus groups?
Audience Benefits
Benefits or advantages that the audience gets by using the communicator’s services, buying the communicator’s products, following the communicator’s policies, or adopting the communicator’s ideas. Audience benefits can exist for policies and ideas as well as for goods and services.
Extrinsic Motivators
External incentives or rewards, such as money or grades, used to drive behavior or encourage action.
Intrinsic Motivators
Benefits that come automatically from using a product or doing something.
Audience Benefits
An advantage or positive outcome that the audience gains from a presentation, product, or service.
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