Examlex
How did Williams measure the number of hours that gamers spent playing?
Framing
Whether messages stress potential gains (positively framed) or potential losses (negatively framed).
Positives
Refers to the aspects or qualities considered to be favorable, good, or beneficial in a situation or entity.
Reduced Price
A lowered cost or value of an item or service, typically to encourage purchase or due to decreased demand.
Cognitive Miser
A term used to describe people’s reluctance to do much extra thinking.
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