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Why Do Sudman and Bradburn Argue That Survey Research Should

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Essay

Why do Sudman and Bradburn argue that survey research should be thought of as an interaction between the researcher and respondent? What do they recommend because of this?


Definitions:

Causes Change

Factors or agents that induce or facilitate alterations in a system, behavior, or environment.

Neil Postman

An American author, educator, and media theorist known for his works on the impact of media and technology on society.

Undermining Democracy

Activities or practices that weaken the principles and functioning of democratic systems.

Medium Theory

A theoretical framework that examines the impact of communication media on society and culture, focusing on how the medium itself influences the message.

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