Examlex
Ethnographic research is an especially challenging methodology for IRBs to assess.
Shopping Product
A type of product that consumers purchase after comparing quality, price, and style from various sellers, requiring more thought and effort than routine purchases.
Discretionary Product
Products or services that are non-essential and purchased with disposable income, the demand for which tends to be more elastic and influenced by consumers' economic status.
Unsought Product
Goods or services that consumers typically do not think about buying or do not know exist until they encounter them, usually requiring aggressive sales strategies.
Consumer Segmentation
The approach of partitioning a potential consumer market into segments, each defined by distinct attributes.
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