What Are Some of the Limitations to Using Websites as a Data

question 37

Essay

What are some of the limitations to using websites as a data source?

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Definitions:

Pull Approach

A marketing strategy where demand for a product or service is created through consumer interest, often initiated by the end-users.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Gray Market Activity

A specific type of arbitration whereby companies or individuals buy a product in a cheaper market and sell it in a more expensive market.

Price-oriented Promotions

Marketing strategies focused on attracting consumers by advertising lower prices or special deals for a limited time.