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Design a quantitative and a qualitative approach for studying anti-mask or anti-vaccine messages on social media.
Net Income
The total earnings or profit of a company after subtracting all expenses, taxes, and costs, also known as net earnings.
Goodwill
The price paid for an asset in excess of its book value. You will see this on the balance sheet when the company has made one or more large acquisitions.
Intangible Assets
Non-physical assets owned by a business, such as intellectual property, brand names, and customer relationships, which add value to the company.
Book Value
The net value of a company's assets expressed on its balance sheet, equal to its total assets minus liabilities, preferred stock, and intangible assets.
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