Examlex
Most researchers use extensive hidden recording equipment to take field notes so that they do not distract from the interactions.
Peripheral Route
In the Elaboration Likelihood Model of persuasion, a way of processing information that does not involve deep thinking and focuses on superficial cues.
Central Route
Part of the Elaboration Likelihood Model of persuasion, it involves thoughtful consideration of the arguments presented.
Postdecisional Dissonance
The psychological discomfort experienced after making a difficult decision, often leading to regret or rationalization of the choice made.
Social Psychology
The scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
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