Examlex
How much of an incentive would need to be put in place to overcome an employer bias, an employee bias, or a customer bias?
Nonpersonal Communication
Messages conveyed through mass media that are not directed at specific individuals but are intended to reach a wide audience.
Identified Sponsor
A person or organization that is publicly recognized as providing financial support or backing for an event, program, or project.
FCC Regulations
Rules and guidelines established by the Federal Communications Commission governing communications by radio, television, wire, satellite, and cable in the United States.
Pretesting
A method used to evaluate the effectiveness of advertisements, messages, or campaigns before they are fully launched.
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