Which of the Following Distinctions May Be Utilized in the Marketing

question 10

Multiple Choice

Which of the following distinctions may be utilized in the marketing of a health care organization? (Select all that apply.)

• A) TJC accreditation for meeting performance standards
• B) Malcolm Baldridge National Quality Award for performance excellence
• C) Beacon Award for Excellence in critical care nursing
• D) Truven Health Analytics 100 Top Hospitals Award
• E) Four-star ranking on internal survey

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Definitions:

Criterion-related Validity

The extent to which a measure is related to an outcome or criterion, testing how well one measure predicts an outcome for another measure.

Construct Validity

The extent to which a test measures what it claims to be measuring.

Construct Validity

The degree to which a test measures what it claims to be measuring, specifically the ability of a measurement tool to actually measure the theoretical construct it intends to measure.

Criterion-related Validity

The extent to which a test's scores correlate with another measure or outcome that it is theoretically expected to predict.