Communication Scholars Have Developed Three Different Models That Can Be

question 36

Essay

Communication scholars have developed three different models that can be used to analyze interactions: the action, interaction, and transaction models. What elements do these models have in common? How are they different? Even though the transaction model is the newest and perhaps most developed, can you think of any situations in which it might be useful to analyze an interaction using either the action or interaction model? Identify two different examples and justify your choices.

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Definitions:

Contribution Margin Ratio

The percentage of each sale that contributes to covering fixed costs and generating profit, calculated as contribution margin divided by sales revenue.

Total Volume

The cumulative amount or quantity of something, often referring to production output or sales in a business context.

Unit Contribution Margin

The amount each unit sold adds to profit, calculated by subtracting variable costs associated with a product from the sales price per unit.

Break-even Point

The juncture where total expenses match total income, resulting in neither a net profit nor a loss.