Campaigns That Target Their Message to Specialized "Niche" Audiences Are

question 11

Multiple Choice

Campaigns that target their message to specialized "niche" audiences are engaging in:

• A) broadcasting
• B) the "air war"
• C) push polling
• D) narrowcasting

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Definitions:

Egalitarian

Believing in or based on the principle that all people are equal and deserve equal rights and opportunities.

Matriarchal

A social system in which females, especially mothers, have the central roles of political leadership, moral authority, and control of property.

Family Structures

The social and legal configurations that determine the composition and organization of a family unit, including nuclear, extended, and blended families.

Extended Family

A family group that extends beyond the nuclear family, including grandparents, aunts, uncles, and other relatives.