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Mystery shopping is a form of:
Evidence-Based Management
The method of using the most reliable evidence available to guide decisions and practices within an organization's management.
Knowledge Management
The process of creating, sharing, using, and managing the knowledge and information of an organization, to ensure that its knowledge assets are effectively utilized.
Substantive
Concerning the essential elements or practical substance of a matter, rather than formal, procedural, or superficial aspects.
Empirically Proven
Demonstrated to be true or effective through observation or experience rather than theory or pure logic.
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