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Do you agree with those who argue that significant reductions in poverty can be made by "nudging" the poor to make more "rational" choices to achieve their goals? Or do you agree with those who argue that poverty is caused by structural factors and can best be reduced by redistributing national income, strengthening the political rights of the poor, and democratizing? Do you think that development strategies should be based on "growth first" or "welfare first"? Why or why not?
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
AIDA
An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.
Rational Appeals
Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.
Emotional Appeals
Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.
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