A Major Advantage of Productivity Ratios Is

question 92

Multiple Choice

A major advantage of productivity ratios is

• A) the ability to integrate sales growth and productivity assessments into one analysis.
• B) the ability to compare total productivity to targeted productivity.
• C) the inclusion of asset investment considerations in the ratio analysis.
• D) that they can be compared directly across the entire sales organization and with other sales organizations.
• E) that they eliminate the need for allocation judgments and are therefore viewed as more objective.

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Definitions:

Architecture Strategy

A planning approach that outlines the structure, technology, and processes required to achieve long-term organizational goals.

House Of Brands

A brand management strategy wherein a company markets a range of separate and distinct brands, each focused on meeting the needs of different market segments.

Loyal Customers

are consumers who consistently prefer and purchase a particular brand or product over time, often due to satisfaction, personal identification, or perceived value.

Branded House

A branding strategy where a company uses its corporate brand to cover all its products and services, promoting a single, unified brand identity.