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It is possible for sales volume to seem unchanged even though units sold increased.
Receptor Proteins
Proteins located on the surface of or within cells that bind to specific molecules like hormones or neurotransmitters, triggering a specific cellular response.
Channel Protein
A type of protein that forms channels across the lipid bilayer of cells to facilitate the transport of specific substances across the cell membrane.
Plasma Membrane
The lipoprotein bi-layer that surrounds a cell, controlling the entry and exit of substances.
Integral Proteins
Proteins embedded within the lipid bilayer of cell membranes, playing critical roles in cell structure, transport, and signaling.
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