Advertising Campaigns Often Make Exaggerated or Untrue Claims and Hope

question 16

Essay

Advertising campaigns often make exaggerated or untrue claims and hope that at least some consumers will believe them. Think of an advertisement you have seen or heard lately that makes claims that are likely exaggerated or simply untrue. Describe the advertisement and highlight the suspect claim(s). Next, using at least three of the ideas presented in the text and/or class, discuss techniques of better listening that would keep the average consumer from falling for this advertisement. Make sure to refer to how the advertisement takes advantage of these techniques.

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Definitions:

Perpetual

Referring to a continuous inventory system where updates are made in real-time following each sale or purchase transaction.

Revenue

The total amount of money received by a company from its business activities, such as sales of goods or services, before any expenses are subtracted.

Cost Flow Assumptions

Accounting methods that determine how costs are assigned to inventory and cost of goods sold, such as FIFO, LIFO, and average cost.

FIFO

An inventory valuation method where the first items produced or purchased are the first sold, leading to inventory being valued at approximate recent costs.