Advertising Campaigns Often Make Exaggerated or Untrue Claims and Hope

question 16

Essay

Advertising campaigns often make exaggerated or untrue claims and hope that at least some consumers will believe them. Think of an advertisement you have seen or heard lately that makes claims that are likely exaggerated or simply untrue. Describe the advertisement and highlight the suspect claim(s). Next, using at least three of the ideas presented in the text and/or class, discuss techniques of better listening that would keep the average consumer from falling for this advertisement. Make sure to refer to how the advertisement takes advantage of these techniques.

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Definitions:

Unfairly Benefited

A situation where one party gains an advantage or profit at the expense of another in an unjust manner.

Quasi-Contract

An obligation imposed by law to prevent unjust enrichment, even in the absence of a formal contract.

Mutual Obligations

Requirements or duties that are shared and are expected to be fulfilled by all parties involved in an agreement or relationship.

Oral Discussion

A verbal exchange of ideas or information between two or more people.