An Account Can Be Considered Complex Under Any of the Following

question 59

Multiple Choice

An account can be considered complex under any of the following circumstances except when

• A) it has multiple buying locations.
• B) top management heavily influences its purchasing decisions.
• C) multiple functions are involved in buying decisions.
• D) it requires special services.
• E) it purchases standardized products.

---

Definitions:

Dual-Coding Theory

A theory of cognition proposing that visual and verbal information are processed differently and along distinct channels in the human mind, enhancing learning.

Semantic Codes

In psychology and cognitive science, it refers to the process of encoding information into memory, focusing on the meaning of the information.

Structural Encoding

Structural encoding is the process of encoding information according to the structure of objects, focusing on the physical features rather than the meaning.

Phonemic Encoding

The process by which sounds are translated into mental symbols for storage in memory.