The Most Often Used Measure of Opportunity in Planning and Control

question 55

Multiple Choice

The most often used measure of opportunity in planning and control units is

• A) the number of accounts.
• B) the number of sales calls required to cover the accounts.
• C) the total number of customers and prospects.
• D) market potential.
• E) last year's total sales.

---

Definitions:

Visual Receptors

Cells located in the retina of the eye that are responsible for converting light into neural signals the brain can interpret.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best in relatively bright light.

Dim Light

A level of illumination that is lower than what is considered bright, often creating a subdued or intimate atmosphere.

Human Retina

The light-sensitive layer at the back of the eye that contains cells (rods and cones) which convert light into neural signals for vision.