According to the Textbook, a Strategic Account May Also Be

question 159

Multiple Choice

According to the textbook, a strategic account may also be referred to as a

• A) key account.
• B) major account.
• C) both a key account and major account.
• D) significant account.
• E) prime account.

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Definitions:

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

Sales to Investment

A ratio that measures the efficiency of a firm in generating sales from its investments in assets.

Salaries

Regular payments made to employees for their services, typically expressed as an annual amount but paid in intervals (e.g., monthly or biweekly).

Departmental Personnel

Employees or staff members who work within a specific department of an organization.