For Most Marketing Communications Strategies, the Main Communication Tools Are

question 113

Multiple Choice

For most marketing communications strategies, the main communication tools are

• A) sales promotion or advertising.
• B) publicity or public relations.
• C) personal selling or sales promotion.
• D) advertising or personal selling.
• E) publicity or personal selling.

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Definitions:

Exchange Rates

The exchange value between two different currencies.

Foreign Exchange Gain

A gain resulting from the increase in value of one currency against another when the currencies are converted.

Loan Payable

A liability representing the amount of money borrowed that is yet to be repaid.

Interest

The cost paid for borrowing money, typically expressed as a percentage of the total amount loaned.