Personal Selling Driven Strategies Are Appropriate When

question 76

Multiple Choice

Personal selling driven strategies are appropriate when

• A) the market consists of only a few buyers scattered rather thinly over an area.
• B) a professional buyer is involved and does not need much information.
• C) the product is complex.
• D) the purchase is relatively unimportant.
• E) service after the sale is not necessary.

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Definitions:

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A financial or non-financial exchange carried out through the internet between two or more parties.