Which of the Following Statements Regarding the Straight-Rebuy Buying Situation

question 94

Multiple Choice

Which of the following statements regarding the straight-rebuy buying situation is false?

• A) The buyer is merely reordering from the current supplier and engaging in routinized response behavior.
• B) The account has considerable experience in using the product.
• C) The organization wants to collect additional information and may make a change when purchasing a replacement product.
• D) The account is satisfied with the current purchase arrangements.
• E) This is the least complex buying situation.

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