Personal Selling Driven Strategies Are Appropriate When

question 76

Multiple Choice

Personal selling driven strategies are appropriate when

• A) the market consists of only a few buyers scattered rather thinly over an area.
• B) a professional buyer is involved and does not need much information.
• C) the product is complex.
• D) the purchase is relatively unimportant.
• E) service after the sale is not necessary.

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Definitions:

Career Opportunities

Various paths and prospects for professional growth and advancement available to individuals in a job or industry.

Variety Of Sales Jobs

The range of employment opportunities within the field of sales, including retail, B2B, and digital sales positions.

Marketing Concept

A philosophy of business maintaining that the satisfaction of customer needs and wants is the economic and social reason for a firm’s existence and that the firm should therefore direct its activities toward fulfilling those needs and wants, yielding, at the same time, long-term profitability.

Firm's Existence

Relates to the ongoing operations and presence of a company within its market or industry.