Which of the Following Statements Regarding Organizational Buying Situations Is

question 74

Multiple Choice

Which of the following statements regarding organizational buying situations is true?

• A) There are no similarities in the types of buying situations facing different accounts.
• B) Buyers facing a new-task buying situation will typically use a lengthy process to collect and evaluate purchase information.
• C) Selling organizations can use the same sales strategy for each type of buying situation if they change their sales coverage strategy.
• D) In a modified-rebuy buying situation, the buyer has not previously purchased or used the product, but has used similar products.
• E) When buyers are merely reordering from the current supplier, they are in an ongoing- project buying situation.

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Definitions:

Absolute Deprivation

An objective measure of poverty, defined by the inability to meet minimal standards for food, shelter, clothing, or health care.

Medical Care

The maintenance or improvement of health through the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in people.

Relative Deprivation

A psychological experience of discontent felt by people who believe they are worse off than others or lack resources or advantages that others have.

More Affluent

Having a greater amount of wealth or resources; typically used to describe individuals or areas with a higher economic status.