A Sales Channel Strategy Can Be Defined as

question 96

Multiple Choice

A sales channel strategy can be defined as

• A) the type of relationship the selling firm desires to develop and maintain with the account.
• B) the decision to build either a relationship or transaction marketing type of salesforce.
• C) the number of accounts per field representative for a certain area.
• D) the methods by which accounts receive selling effort.
• E) decisions made by marketing management that determine whether sales will be personal selling or advertising driven.

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Definitions:

Arrangement

The act or process of organizing or ordering items, substances, or elements according to a specific pattern or sequence.

Functional Fixedness

A cognitive bias that limits a person’s ability to use an object only in the way it is traditionally used.

Mental Set

A psychological tendency to approach situations in a certain way due to past experiences or habits, which can limit problem-solving abilities.

Unnecessary Constraints

Limitations or restrictions that are not required and can hinder creativity, progress, or the achievement of goals.