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The First Step in Developing a Corporate Strategy Is to Define

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The first step in developing a corporate strategy is to define strategic business units.


Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Stimulus-Response Association

The link established between a specific stimulus and a particular response through conditioning.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a learned response, typically as a result of the withdrawal of reinforcement.

Generalization

A concept in psychology and logic that involves the process of extracting common characteristics from specific examples and applying them to broader contexts.

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