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Need for more customer-oriented selling is a (an)
Ideal Self
An individual's conception of themselves in terms of how they ideally wish to be.
Actual Self
The representation of the attributes someone or others believe the person actually possesses.
'Voice' Behaviour
Expressive and assertive communication of ideas, opinions, and feelings intended to improve conditions.
'Exit' Behaviour
Actions taken by individuals to leave or disassociate from a group or social setting, often as a way to express dissatisfaction or to avoid conflict.
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