As Product Agents, Salespeople Help to Create, Communicate, Deliver and Continually

question 2

True/False

As product agents, salespeople help to create, communicate, deliver and continually increase customer value.

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Definitions:

Deficiency Needs

according to Maslow's hierarchy, are the basic requirements for human survival and psychological well-being, including physiological needs, safety, love/belonging, and esteem needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, in that order.

High Achievement Motivation

A psychological trait that drives individuals to pursue and meet high standards of accomplishment.

McClelland's Learned Needs

A theory suggesting that individuals’ specific needs are acquired over time and are shaped by one’s life experiences, focusing on the needs for achievement, affiliation, and power.