A Forecast of Market Potential Is the Expected Level of Industry

question 38

True/False

A forecast of market potential is the expected level of industry sales, given a specific industry strategy in a given geographic area for a specific tune period.

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Definitions:

Dramaturgical Analysis

Views social interaction as a sort of play in which people present themselves so that they appear in the best possible light.

Erving Goffman

A sociologist and writer known for his work on symbolic interactionism and the study of social interactions in everyday life.

Status Set

The entire ensemble of statuses occupied by an individual.

Achieved Prescriptive Status

A condition or status that is earned or attained through one's actions, as opposed to being ascribed by default of birth or social position.