Market Factor Methods Typically Involve Identifying One or More Factors

question 35

True/False

Market factor methods typically involve identifying one or more factors that are related to sales at the zone, region, district, territory, or account levels and using these factors to break down the overall company forecast into forecasts at these levels.

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Definitions:

Consumer Segmentation

The approach of partitioning a potential consumer market into segments, each defined by distinct attributes.

Consumer Products

Goods that are purchased for personal use or consumption by the general public.

Demographics

Statistical data relating to the population and particular groups within it.

Purchase Decision

The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.