It Is Sometimes Hard to Learn Who Is Conducting Program

question 12

Multiple Choice

It is sometimes hard to learn who is conducting program evaluations in an organization because

• A) few organizations really need to have their services evaluated.
• B) formal evaluations are conducted by most managers of service programs.
• C) the job titles of evaluators are not standardized.
• D) when evaluations are completed, they usually look like basic research.

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Definitions:

Market Segment

Refers to the division of the potential market into distinct groups of customers with common needs or characteristics.

Viability

The ability of a business, project, or idea to survive or to sustain itself and achieve long-term success.

Firm's Mission

A statement that defines a company's core purpose, focus, and direction, serving as a guide for its strategies, decisions, and operations.

Evoked Set

The group of brands or products a consumer considers when making a purchase decision.