The First Step in Planning an Evaluation Is to

question 12

Multiple Choice

The first step in planning an evaluation is to

• A) suggest outcome measurement instruments to the staff.
• B) identify the stakeholders of the evaluation.
• C) try to figure out how the evaluation could be done as an experiment.
• D) caution the program director that the evaluation will be tough.

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Definitions:

Fear Appeal

A persuasive communication strategy that aims to elicit fear in order to influence attitudes, intentions, and behaviors.

Persuasive Communication

The art of using language, imagery, and other modes of expression to influence people's attitudes, beliefs, or actions.

Rational Analysis

The process of using logical and critical thinking to evaluate information and arguments.

Recency Effect

The tendency to remember and give greater importance to the most recently presented information or experiences when recalling a list or sequence.