A Problem with Using Measurement Tools That Do Not Validly

question 21

Multiple Choice

A problem with using measurement tools that do not validly measure the outcome of a program is that

• A) the evaluation is not adequately scientific.
• B) the stakeholders are less likely to understand the evaluation report.
• C) a biased evaluation favoring the program is likely.
• D) the actual outcome may be obscured.

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Definitions:

Consumption Situation

A consumption situation refers to the context or environment in which a consumer engages with a product or service, influencing their purchasing decision and experience.

Purchase Environment

The setting or context in which a consumer buys a product or service, including the physical store, online presence, and the overall purchasing atmosphere.

Psychological Situation

The state of an individual's mental and emotional condition in response to their environmental circumstances.

Co-consumers

Other customers present during one's buying or consumption experience, influencing one's perceptions and behavior.