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The most scientifically sound evaluation design can fail to be useful if
Audience Factor
The influence that the presence, characteristics, or reactions of an audience have on a speaker's performance or message delivery.
Self-Esteem
An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states.
Cognitive Dissonance
The psychological unease felt by an individual who simultaneously maintains two or more conflicting beliefs, ideas, or values.
Attitude Change
The process through which a person's feelings, beliefs, or behaviors towards a particular object or idea are altered.
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