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The conceptual model (also called the "impact model") of a program refers to
Brand and Reputation
The perception and recognition of a company or product based on qualities, values, and performance, significantly influencing consumer behavior and corporate success.
Brand and Reputation
The distinct identity and public perception of a company or product, shaped by consumer experiences, advertising, and media.
Short-termism
The focus on achieving immediate results or gains, often at the expense of long-term objectives or sustainability.
Sustainability
The practice of meeting current needs without compromising the ability of future generations to meet theirs, often focusing on environmental conservation and resource management.
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