Knowing the Characteristics of the Target Population Will Make It

question 16

Multiple Choice

Knowing the characteristics of the target population will make it easier to

• A) get stakeholders' approval for program plans.
• B) design a useful service program.
• C) reduce Type I errors.
• D) develop financial backing for the program.

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Definitions:

No-Need Objection

An objection in which the prospect declares he or she does not need the product and implies the end of the selling effort, but which may actually be either a hidden or a stalling objection.

Clearwater Hampers

A company or brand known for offering gift baskets or hampers, potentially including various food items and gifts.

Corporate Customers

Businesses or organizations that purchase goods or services for use in their operations, as opposed to individual consumers.

Stalling Objection

A type of sales objection where the customer postpones a purchase decision, often requiring additional persuasion or information.