A Time Series Evaluation Design Leads to

question 16

Multiple Choice

A time series evaluation design leads to

• A) an unavoidable loss of statistical power and an increase in Type II errors.
• B) requires repeated observations of the same entity at many points in time.
• C) includes the development of measures of alternative outcome variables.
• D) is usually needed for programs administered to small groups who are part of a large organization.

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Definitions:

Short Exposure Time

The brief duration during which an audience is exposed to a promotional message or advertising content.

Specific Audiences

Particular groups of people targeted by a marketing campaign or message, often defined by demographic, psychographic, or behavioral characteristics.

Commercial Interruptions

Breaks during television or radio programming, where advertisements are shown or played.

DVR

Digital Video Recorder, a device that records and stores video content in digital format, allowing for later playback.