In Judging the Usefulness of a Cost-Benefit Evaluation, One Must

question 21

Multiple Choice

In judging the usefulness of a cost-benefit evaluation, one must be wary of

• A) values assumed in the choice of outcome variables.
• B) the validity of the evaluations from which program benefits have been estimated.
• C) the assumptions used in assigning dollar values to the outcomes.
• D) all of the above

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Definitions:

Extended Problem Solving

A consumer behavior in which individuals engage in considerable information search and evaluation of alternatives before making significant purchase decisions.

Non-compensatory Rule

A decision strategy where an option is rejected if it fails to meet some minimum criterion, regardless of its attributes elsewhere.

Compensatory Rule

A decision rule used in consumer behavior that allows for a trade-off among the strengths and weaknesses of different products or options.

Product Attributes

Characteristics or features that pertain to a specific product, such as size, color, price, quality, and performance.