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Horizontal Revolution
This term refers to the broad and rapid spread of information horizontally (peer-to-peer) rather than vertically (top-down) through traditional hierarchical structures, emphasizing the role of social media and networks in disseminating information.
Social Software
Applications and tools designed to enable people to interact, collaborate, and share information online, facilitating the creation and maintenance of social networks and communities.
Social CRM
An approach to customer relationship management that incorporates social media channels to engage with customers and gather insights.
Push Messaging
A type of communication where messages are initiated by the server and sent to the user's device, often to promote products or offer updates.
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