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AOL incurred above anticipated costs when they started their business in to South America. This is an example of _____.
Fred Astaire
An iconic American film and Broadway stage dancer, singer, and actor, renowned for his influential contributions to the world of dance and entertainment.
Humorous Appeals
Marketing strategies that use humor to engage audiences, aiming to create a memorable connection between the consumer and the product.
Global Campaign
A Global Campaign is a coordinated marketing effort to promote a product, service, or brand across multiple countries, taking into account diverse cultural, linguistic, and regional differences.
CPM
Cost Per Mille, a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.
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