IBM Generates Significant Income from Its Voice Recognition Software Used

question 28

Multiple Choice

IBM generates significant income from its voice recognition software used by many Chinese. This software, first developed in the U.S., actually did not generate sizable income until a Chinese version was developed by the company's subsidiary in Beijing. This is an example of _____.

• A) location advantages
• B) ownership advantages
• C) both a & b
• D) none of the above

Understand the role of marketing and marketing objectives in business planning.

Recognize the importance of a well-designed business plan in proactive business management.

Identify the elements and purpose of the marketing plan section of a business plan.

Understand the significance of demographic analysis in market targeting.

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Definitions:

Firm

A business organization, such as a corporation, partnership, or sole proprietorship, engaged in commercial, industrial, or professional activities.

Sweetener

An additional enticement or incentive provided to make an offer or deal more attractive, often seen in financial agreements.

Private Placements

Loans, usually long term in nature, provided directly by a limited number of investors.

Warrants

Financial derivatives that give the holder the right, but not the obligation, to buy or sell a security—most commonly equity—at a predetermined price before a specified date.