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A technology gap
Capital Budgeting
The process of evaluating and selecting long-term investments that are in line with the firm's financial strategies and goals.
Incremental Sales
The increase in sales revenue attributed to a specific marketing activity or business decision.
Operating Expenses
Costs associated with a company's operations, such as sales and marketing, administration, and rent.
Capital Budgeting
The process of planning and evaluating expenditures on assets whose cash flows are expected to extend beyond one year, such as new machinery or building expansions.
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