It Was Impossible for Us to Do Business Without Getting

question 43

Multiple Choice

It was impossible for us to do business without getting involved in corruption. So we took the logical step and accepted the consequences. That meant packing our bags. Who said this?

• A) Shang-jin
• B) Dr. Fisher
• C) Unilever official
• D) Shenkar

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Definitions:

Serial Position Effect

A phenomenon in memory that suggests people tend to recall the first and last items in a series best, and the middle items worst.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.

Recency Effect

The tendency to better remember information that is encountered last in a series.

Salience Effect

Refers to the tendency of individuals to focus on items or information that stand out more noticeably or are more significant to them.