Selling a Breakfast Cereal in a Box That Looks Very

question 21

Multiple Choice

Selling a breakfast cereal in a box that looks very similar to Kellogg's packaging of Cornflakes is an example of____________________.

• A) unethical practice
• B) a "knock off"
• C) competitive advantage
• D) both A and B

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Definitions:

Relative PPP

Relative Purchasing Power Parity, a theory which states that exchange rates between currencies change to compensate for inflation rate differences among countries.

Inflation

How quickly the average cost of goods and services goes up, resulting in reduced purchasing capacity.

Real Rate

The interest rate or rate of return on an investment after adjusting for inflation, representing the actual purchasing power of earnings.

Inflation Rate

This measures the percentage increase in the price level of goods and services in an economy over a period of time.